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The electronic cigarette has been very controversial for many years.
Is it an alternative to combustible tobacco?  We opened our first store in Feb.
2010, with the approach that A Clean Cigarette is a tool that works, for even
the severely addicted, when combined with love, coaching and counseling. 
That’s our passion. Studies have shown that just switching from burning tobacco can be a
huge improvement in a patient’s health. According to Public Health England*
(2015):  “In a nutshell, best estimates show e-cigarettes are 95% less
harmful to your health than normal cigarettes, and when supported by a
smoking cessation service, help most smokers to quit tobacco altogether.”

Every bit of information we acquire we are willing to release. Lab analysis, reports, etc. are available upon request.

To summarize, We're not saying we're a safe product. We are an alternative to burning tobacco. This alternative eliminates carbon monoxide, tar, other harmful chemicals and smoke. The effects of tobacco on society have been proven for decades and we all know what they can do.